Visual Identity &
Creative Direction

[Atelier AB (A.AB™)]

© 2024

Visual Identity &
Creative Direction

AB Setima

Type Design

2024

AB Setima is a sans-serif display typeface that draws from Art Deco geometry while incorporating modern elements. Its proportions reference the past, yet its overall design is current.

At larger sizes, AB Setima's details emerge. Inner angles taper, evoking ink bleed in traditional printing. A set of variants and discretionary ligatures allows for design flexibility.

AB Setima suits spaces that combine elegance and warmth: restaurant signage, hotel branding, and event invitations. It conveys sophistication without ostentation.


[Portfolio

(Version: MM24)]

[Portfolio

(Version: MM24)]

[Portfolio

(Version: MM24)]

[Portfolio

(Version: MM24)]